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Site Design, Site Maintenance, Site Hosting, and Social Media.
A website is a powerful marketing tool. It's always available, even when your business is closed. But does your web site convey to visitors what you offer and why they should use you, over all other similar businesses? If not, your marketing tool is not doing the job it should be.
How is my site under performing?
Working with clients across the planet for the past 25 years, I've discovered that most web site are under performing. The top 5 reasons are:
- lack of useful information to site visitors for conversion
- missing, inaccurate, outdated, or even misleading information
- difficulty finding even the most basic of information: contact, address, and even business hours
- not understanding audience and not using appropriate language (too much jargon)
- not seeing the benefit of a website to answer frequently asked questions